Wondering How Your Business Can Benefit From A PR Consultant?

When most small businesses think about expanding their clientele, one of the first things they turn to is a good advertising campaign. What a lot of those companies don’t know is that a great public relations consultant can help them achieve the same result at a fraction of the cost.

While a majority of business owners include advertising in their business plans, many of them don’t think to include a more cost effective approach to getting their name out there, which is where the role of PR comes into play.

Let’s take a look at the benefits of using public relations over costly ad campaigns.

1. Financial Limitations - Small business owners, especially those who are just starting out, often have limited budgets to work with. Many times, advertising can be expensive and although it’s a familiar approach to consumers, using a PR firm can provide more bang for your buck.

2. Consumer Perception – Think about when you see an interview or coverage about a product or service versus an advertisement. What tends to grab your attention more? For many consumers, seeing a third party, such as the media, promote a service makes it more credible. Let’s look at your favourite morning show for example. Would you rather see an ad at the bottom of your television or the company being endorsed through a one-on-one interview showcasing the product or service? Most would choose the latter.

3. Online Domination – While hard copy newspapers and magazines are still alive and kicking, the world of online media is rapidly taking over. Think about the last time you wanted to find out more about a product or service. Did you check out something in print or simply log onto the Internet? A good PR plan can help get your product or service noticed through press releases submitted to a variety of online media outlets, but also help get links pointing directly back to your company’s website.

4. Social Media Is Vital – While advertising is usually a short term investment, unless you have deep pockets, using a public relations consultant can help expand your business through the likes of social media. Take Facebook for example, this social media giant has over 1.11 billion users, which makes it a great platform to grow your client base.

These are just some of the ways hiring a good public relations consultant can benefit your business.

Bottom line, making PR a cornerstone in your business strategy may be just what you need to not only further your business, but also reach your customers on a more personal level.

For more information on the services Steppingstone Solutions offers, check out our website at www.steppingstonesolutions.ca or email us at steppingstonecalgary@gmail.com.