If you’re looking for some great exposure, try adding your blog to Kindle! The best part? Listing it on Kindle Marketplace is completely FREE!
Beyond the added exposure, it’s also a great way to give your blog a name outside the online blogging world and add some value to it at the same time.
All you need to get started is a basic snapshot of your blog’s homepage and the URL to accompany it. Then simply visit https://kindlepublishing.amazon.com to get started.
Happy Blogging!
Friday, November 22, 2013
Thursday, November 14, 2013
Best Time To Post To Facebook For Your Biz
Have you ever wondered what the best time to post to your Facebook page was? For small businesses that are looking to use the social media giant to their advantage, this is a very important, but very complex question - yet it is asked over and over again.
The fact of the matter is, there is NO ONE TIME (let alone a magic formula) that works for everyone, whether you're a small business hoping to tap into the market, or already have a large following. What it comes down to is your specific audience and only some close monitoring and testing will ultimately answer this question for you.
Wondering how to test it for yourself? Check out what Sarah with Social Media Today suggests we all do!
The fact of the matter is, there is NO ONE TIME (let alone a magic formula) that works for everyone, whether you're a small business hoping to tap into the market, or already have a large following. What it comes down to is your specific audience and only some close monitoring and testing will ultimately answer this question for you.
Wondering how to test it for yourself? Check out what Sarah with Social Media Today suggests we all do!
QUOTE OF THE DAY
“Things work out best for those who make the best of how things work out.” - John Wooden
“Things work out best for those who make the best of how things work out.” - John Wooden
Tuesday, November 5, 2013
Grow Your Business With Email Marketing
There are so many different reasons why companies, big and small, should utilize an email marketing campaign. But more importantly, businesses can reap the rewards of it in little to no time.
Think of it this way, you want to let your clients know about an upcoming event, promotion or even new product. What’s better than connecting with them in real time in the comfort of their own home, office or even on the go?
While some still prefer face-to-face contact from companies, a majority of people don’t, or let’s face it don’t have time for it, so implementing a great email marketing strategy is a fantastic way to reach out and say “Hey – we’re thinking of you”.
Check out our TOP 7 reasons your business should implement an email marketing campaign today:
1. SPREADING THE NEWS – Whether it’s a weekly newsletter or an eye-catching product launch, email marketing is a great way to spread information about your business.
2. PERSONALIZE IT – Reach consumers on a more personal level (and hey it makes you feel a bit important too!)
3. COMFORT – You are giving your audience the ability to read it when they want and where they want. (That means no invading their “space”)
4. CONSTANTLY CONNECTED – Businesses have the ability to reach out on a regular basis.
5. OVERHEAD COSTS REDUCED – Saves both time and money spent printing and delivering.
6. TRACKING – It’s easy to track open and click rates. Know exactly what works and what doesn’t.
7. SIMPLICITY – Quite honestly one of the best ways to connect with your consumers!
Remember, beyond social media, having an email marketing campaign is one of the most beneficial ways of reaching out to clients and future consumers.
Questions about email marketing? Drop us a line at steppingstonecalgary@gmail.com.
Think of it this way, you want to let your clients know about an upcoming event, promotion or even new product. What’s better than connecting with them in real time in the comfort of their own home, office or even on the go?
While some still prefer face-to-face contact from companies, a majority of people don’t, or let’s face it don’t have time for it, so implementing a great email marketing strategy is a fantastic way to reach out and say “Hey – we’re thinking of you”.
Check out our TOP 7 reasons your business should implement an email marketing campaign today:
1. SPREADING THE NEWS – Whether it’s a weekly newsletter or an eye-catching product launch, email marketing is a great way to spread information about your business.
2. PERSONALIZE IT – Reach consumers on a more personal level (and hey it makes you feel a bit important too!)
3. COMFORT – You are giving your audience the ability to read it when they want and where they want. (That means no invading their “space”)
4. CONSTANTLY CONNECTED – Businesses have the ability to reach out on a regular basis.
5. OVERHEAD COSTS REDUCED – Saves both time and money spent printing and delivering.
6. TRACKING – It’s easy to track open and click rates. Know exactly what works and what doesn’t.
7. SIMPLICITY – Quite honestly one of the best ways to connect with your consumers!
Remember, beyond social media, having an email marketing campaign is one of the most beneficial ways of reaching out to clients and future consumers.
Questions about email marketing? Drop us a line at steppingstonecalgary@gmail.com.
QUOTE OF THE DAY
“Success is walking from failure to failure with no loss of enthusiasm.” - Winston Churchill
“Success is walking from failure to failure with no loss of enthusiasm.” - Winston Churchill
Wednesday, October 30, 2013
How Your Business Can Benefit From Email Marketing
Are you a small business owner? Have you given email marketing campaigns a try?
Over the next few weeks, we will be discussing the advantages of email marketing, also known as e-newsletters. Find out how these smart and efficient marketing tools can truly benefit your business and learn how to get your “e-newsletter” to stand out in your consumer’s INBOX.
We will also touch on:
In the meantime, if you are a small business looking for email marketing in Calgary, please contact our Steppingstone Solutions team at steppingstonecalgary@gmail.com. We would be happy to help you!
“Success is the sum of small efforts – repeated day in and day out” – Robert Collier
Over the next few weeks, we will be discussing the advantages of email marketing, also known as e-newsletters. Find out how these smart and efficient marketing tools can truly benefit your business and learn how to get your “e-newsletter” to stand out in your consumer’s INBOX.
We will also touch on:
- The do’s and don’ts of newsletter templates
- Print vs. email - which one is right for you?
In the meantime, if you are a small business looking for email marketing in Calgary, please contact our Steppingstone Solutions team at steppingstonecalgary@gmail.com. We would be happy to help you!
QUOTE OF THE DAY
“Success is the sum of small efforts – repeated day in and day out” – Robert Collier
Thursday, July 18, 2013
$100 Off When We Reach 100 Likes On Facebook!
Time for our first contest! We thought it would be great if our fans could help us get to 100 LIKES on Facebook and in return we would award someone with a $100 off any Steppingstone Solutions service.
So spread the word and start sharing our Facebook page!
So spread the word and start sharing our Facebook page!
Tuesday, July 16, 2013
Wondering How Your Business Can Benefit From A PR Consultant?
When most small businesses think about expanding their clientele, one of the first things they turn to is a good advertising campaign. What a lot of those companies don’t know is that a great public relations consultant can help them achieve the same result at a fraction of the cost.
While a majority of business owners include advertising in their business plans, many of them don’t think to include a more cost effective approach to getting their name out there, which is where the role of PR comes into play.
Let’s take a look at the benefits of using public relations over costly ad campaigns.
1. Financial Limitations - Small business owners, especially those who are just starting out, often have limited budgets to work with. Many times, advertising can be expensive and although it’s a familiar approach to consumers, using a PR firm can provide more bang for your buck.
2. Consumer Perception – Think about when you see an interview or coverage about a product or service versus an advertisement. What tends to grab your attention more? For many consumers, seeing a third party, such as the media, promote a service makes it more credible. Let’s look at your favourite morning show for example. Would you rather see an ad at the bottom of your television or the company being endorsed through a one-on-one interview showcasing the product or service? Most would choose the latter.
3. Online Domination – While hard copy newspapers and magazines are still alive and kicking, the world of online media is rapidly taking over. Think about the last time you wanted to find out more about a product or service. Did you check out something in print or simply log onto the Internet? A good PR plan can help get your product or service noticed through press releases submitted to a variety of online media outlets, but also help get links pointing directly back to your company’s website.
4. Social Media Is Vital – While advertising is usually a short term investment, unless you have deep pockets, using a public relations consultant can help expand your business through the likes of social media. Take Facebook for example, this social media giant has over 1.11 billion users, which makes it a great platform to grow your client base.
These are just some of the ways hiring a good public relations consultant can benefit your business.
Bottom line, making PR a cornerstone in your business strategy may be just what you need to not only further your business, but also reach your customers on a more personal level.
For more information on the services Steppingstone Solutions offers, check out our website at www.steppingstonesolutions.ca or email us at steppingstonecalgary@gmail.com.
While a majority of business owners include advertising in their business plans, many of them don’t think to include a more cost effective approach to getting their name out there, which is where the role of PR comes into play.
Let’s take a look at the benefits of using public relations over costly ad campaigns.
1. Financial Limitations - Small business owners, especially those who are just starting out, often have limited budgets to work with. Many times, advertising can be expensive and although it’s a familiar approach to consumers, using a PR firm can provide more bang for your buck.
2. Consumer Perception – Think about when you see an interview or coverage about a product or service versus an advertisement. What tends to grab your attention more? For many consumers, seeing a third party, such as the media, promote a service makes it more credible. Let’s look at your favourite morning show for example. Would you rather see an ad at the bottom of your television or the company being endorsed through a one-on-one interview showcasing the product or service? Most would choose the latter.
3. Online Domination – While hard copy newspapers and magazines are still alive and kicking, the world of online media is rapidly taking over. Think about the last time you wanted to find out more about a product or service. Did you check out something in print or simply log onto the Internet? A good PR plan can help get your product or service noticed through press releases submitted to a variety of online media outlets, but also help get links pointing directly back to your company’s website.
4. Social Media Is Vital – While advertising is usually a short term investment, unless you have deep pockets, using a public relations consultant can help expand your business through the likes of social media. Take Facebook for example, this social media giant has over 1.11 billion users, which makes it a great platform to grow your client base.
These are just some of the ways hiring a good public relations consultant can benefit your business.
Bottom line, making PR a cornerstone in your business strategy may be just what you need to not only further your business, but also reach your customers on a more personal level.
For more information on the services Steppingstone Solutions offers, check out our website at www.steppingstonesolutions.ca or email us at steppingstonecalgary@gmail.com.
Monday, July 15, 2013
Check Us Out On Facebook!
Starting August 15th, we will be offering monthly deals through our Facebook fan page, as well as contests to help launch our business.
What are you waiting for...LIKE us today!
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